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Erratum

Erratum This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024737. When citing the article, please cite: Michael S. LaTour, Shaker A. Zahra, (1988), ―FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?‖, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 5 - 14. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Erratum

Journal of Consumer Marketing , Volume 6 (2): 10 – Feb 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/EUM0000000002548
Publisher site
See Article on Publisher Site

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024737. When citing the article, please cite: Michael S. LaTour, Shaker A. Zahra, (1988), ―FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?‖, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 5 - 14.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Feb 1, 1989

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