Environmentally responsible purchase behaviour: a test of a consumer model

Environmentally responsible purchase behaviour: a test of a consumer model A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Environmentally responsible purchase behaviour: a test of a consumer model

European Journal of Marketing, Volume 34 (5/6): 24 – Jun 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560010322009
Publisher site
See Article on Publisher Site

Abstract

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.

Journal

European Journal of MarketingEmerald Publishing

Published: Jun 1, 2000

Keywords: Consumer behaviour; Environment; Green issues; Consumer marketing; Social resposibility

References

  • The level of effort required for behaviour as a moderator of the attitude‐behaviour relation
    Bagozzi, R.P; Yi, Y; Baumgartner, J.
  • Attitudes toward energy conservation: a confirmatory factor analysis
    Samuelson, C.D; Biek, M.
  • Values, beliefs, and proenvironmental action: attitude formation toward emergent attitude objects
    Stern, P.C; Dietz, T.; Kalof, L.; Guagnano, G.A
  • Identifying the environmentally responsible consumer: the role of internal‐external control of reinforcements
    Tucker, L.R.

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