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Environmental Strategies

Environmental Strategies When the Earth Day hype reheated in 1990 after a 20year chill, it seemed that environmental marketing would be an important part of corporate strategy for years to come. Many large companies even instituted a new position within their ranks, manager of environmental marketing, to accompany the new selling approach. So it was a strong measure of the rapidly changing times when Procter & Gamble recently announced that it had uprooted that position, and CocaCola reassigned one of its top greenmarketing pros. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Environmental Strategies

Davids, Meryl
Journal of Business Strategy , Volume 15 (2): 3 – Feb 1, 1994
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039621
Publisher site
See Article on Publisher Site

Abstract

When the Earth Day hype reheated in 1990 after a 20year chill, it seemed that environmental marketing would be an important part of corporate strategy for years to come. Many large companies even instituted a new position within their ranks, manager of environmental marketing, to accompany the new selling approach. So it was a strong measure of the rapidly changing times when Procter & Gamble recently announced that it had uprooted that position, and CocaCola reassigned one of its top greenmarketing pros.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1994

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