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Environmental Accounting in the New Zealand Contracting Industry Comments on the Use of Mail Survey Method

Environmental Accounting in the New Zealand Contracting Industry Comments on the Use of Mail... Many accounting researchers use direct mail survey questionnaires as a means of data collection. There are many advantages in using mail surveys. For example, surveys are a costeffective and efficient means of collecting research data and they provide a means of obtaining data from a geographically diverse population. However, there are several potential problems associated with the use of questionnaires in general and mail survey questionnaires in particular. These include sampling bias, low response rates, response bias, and poor questionnaire design. Numerous suggestions and procedures have been proposed in the literature to reduce the impact of these factors unfortunately, most of these suggestions have gone unheeded. A study recently published in this journal Guilding and Kirman, 1998 is critiqued in order to point out the potential limitations associated with using survey questionnaires, and to indicate what researchers can do to mitigate the effects of these problems. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Pacific Accounting Review Emerald Publishing

Environmental Accounting in the New Zealand Contracting Industry Comments on the Use of Mail Survey Method

Tung, Samuel
Pacific Accounting Review , Volume 12 (1): 15 – Jan 1, 2000
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0114-0582
DOI
10.1108/eb037946
Publisher site
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Abstract

Many accounting researchers use direct mail survey questionnaires as a means of data collection. There are many advantages in using mail surveys. For example, surveys are a costeffective and efficient means of collecting research data and they provide a means of obtaining data from a geographically diverse population. However, there are several potential problems associated with the use of questionnaires in general and mail survey questionnaires in particular. These include sampling bias, low response rates, response bias, and poor questionnaire design. Numerous suggestions and procedures have been proposed in the literature to reduce the impact of these factors unfortunately, most of these suggestions have gone unheeded. A study recently published in this journal Guilding and Kirman, 1998 is critiqued in order to point out the potential limitations associated with using survey questionnaires, and to indicate what researchers can do to mitigate the effects of these problems.

Journal

Pacific Accounting Review – Emerald Publishing

Published: Jan 1, 2000

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