Entry and Market Characteristics A Logit Study of Newspaper Launching in the Republic of Ireland

Entry and Market Characteristics A Logit Study of Newspaper Launching in the Republic of Ireland The author uses multiple logit analysis to investigate and explain variations in the success of new entrants to the Irish provincial newspaper industry. Using local geographical markets, he concludes that area and income per head are the strongest positive influences on successful and unsuccessful entry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Economic Studies Emerald Publishing

Entry and Market Characteristics A Logit Study of Newspaper Launching in the Republic of Ireland

Journal of Economic Studies, Volume 13 (2): 9 – Feb 1, 1986

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0144-3585
DOI
10.1108/eb002620
Publisher site
See Article on Publisher Site

Abstract

The author uses multiple logit analysis to investigate and explain variations in the success of new entrants to the Irish provincial newspaper industry. Using local geographical markets, he concludes that area and income per head are the strongest positive influences on successful and unsuccessful entry.

Journal

Journal of Economic StudiesEmerald Publishing

Published: Feb 1, 1986

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