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Entrepreneurial alertness and new firm performance: a moderated mediation model

Entrepreneurial alertness and new firm performance: a moderated mediation model Supported by the literature on dynamic capabilities, this study aims to propose a moderated mediation model to examine how entrepreneurial alertness advances new firm performance by identifying strategic flexibility as a pivotal mediator and absorptive capacity as a crucial contingency.Design/methodology/approachThis paper collects data from 137 new firms regarding activities that were considered essential during the COVID-19 contingency in Mexico. The hypotheses are tested using hierarchical multiple regression analysis, complemented with the bootstrapping approach to confirm the indirect and conditional effects of entrepreneurial alertness on firm performance through strategic flexibility.FindingsThe results yielded general support for the study hypotheses, suggesting that entrepreneurs’ alertness facilitates the firms’ ability to respond to changes in their context, namely, strategic flexibility; strategic flexibility enables firms make useful changes, leading to better performance; entrepreneurial alertness indirectly affects new firm performance through strategic flexibility; absorptive capacity has a positive moderating impact on the entrepreneurial alertness-strategic flexibility relationship; and the positive influence of entrepreneurial alertness on strategic flexibility and ultimately new firm performance was increased in high rather than in low absorptive capacity.Practical implicationsThis study highlights that entrepreneurs’ cognitive mechanisms shape the behaviour of their firms through strategic decisions. This paper studies the influence of entrepreneurs’ alertness on strategic flexibility, examines the interplay between entrepreneurial alertness and environmental conditions via absorptive capacity and proposes a moderated mediation model to understand the effect of entrepreneurs’ alertness on strategic flexibility and new firm performance.Originality/valueThe study investigates the influence of assertive message framing and individual value orientations on the reactance process in the context of environmentally friendly mobility. It finds individual value orientations to be a significant factor in the reactance process, further extending the psychological reactance theory. Moreover, it revalidates reactance as a construct consisting of anger and negative cognition. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Learning and Teaching in Higher Education Gulf Perspectives Emerald Publishing

Entrepreneurial alertness and new firm performance: a moderated mediation model

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References (109)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
eISSN
2077-5504
DOI
10.1108/samamj-06-2024-0030
Publisher site
See Article on Publisher Site

Abstract

Supported by the literature on dynamic capabilities, this study aims to propose a moderated mediation model to examine how entrepreneurial alertness advances new firm performance by identifying strategic flexibility as a pivotal mediator and absorptive capacity as a crucial contingency.Design/methodology/approachThis paper collects data from 137 new firms regarding activities that were considered essential during the COVID-19 contingency in Mexico. The hypotheses are tested using hierarchical multiple regression analysis, complemented with the bootstrapping approach to confirm the indirect and conditional effects of entrepreneurial alertness on firm performance through strategic flexibility.FindingsThe results yielded general support for the study hypotheses, suggesting that entrepreneurs’ alertness facilitates the firms’ ability to respond to changes in their context, namely, strategic flexibility; strategic flexibility enables firms make useful changes, leading to better performance; entrepreneurial alertness indirectly affects new firm performance through strategic flexibility; absorptive capacity has a positive moderating impact on the entrepreneurial alertness-strategic flexibility relationship; and the positive influence of entrepreneurial alertness on strategic flexibility and ultimately new firm performance was increased in high rather than in low absorptive capacity.Practical implicationsThis study highlights that entrepreneurs’ cognitive mechanisms shape the behaviour of their firms through strategic decisions. This paper studies the influence of entrepreneurs’ alertness on strategic flexibility, examines the interplay between entrepreneurial alertness and environmental conditions via absorptive capacity and proposes a moderated mediation model to understand the effect of entrepreneurs’ alertness on strategic flexibility and new firm performance.Originality/valueThe study investigates the influence of assertive message framing and individual value orientations on the reactance process in the context of environmentally friendly mobility. It finds individual value orientations to be a significant factor in the reactance process, further extending the psychological reactance theory. Moreover, it revalidates reactance as a construct consisting of anger and negative cognition.

Journal

Learning and Teaching in Higher Education Gulf PerspectivesEmerald Publishing

Published: Nov 15, 2024

Keywords: Entrepreneurial alertness; Strategic flexibility; Absorptive capacity; New firm performance

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