Purpose – This paper seeks to investigate the role of social capital in facilitating the entry of new business ventures into service networks. Design/methodology/approach – The empirical work is undertaken via case study‐based research, featuring three service businesses, each entering and operating in a different marketplace. Findings – Results show that new service businesses are not necessarily able to draw on existing social capital in order to enter a business network and build relationships with potential customers and suppliers. Research limitations/implications – Future empirical work should re‐examine the distinctions between the role and nature of social capital for new service businesses. Practical implications – The paper suggests how the new service entrepreneur might invest personal resources in networking to initiate relationships and build a network of customers and suppliers. Originality/value – The paper presents the little researched area of networking and relationship initiation as a means of developing social capital for new service businesses.
Journal of Services Marketing – Emerald Publishing
Published: Feb 22, 2011
Keywords: Entrepreneurs; Social networks; Channel relationships; Business formation
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera