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Enhancing corporate image in organisations

Enhancing corporate image in organisations Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation to corporate image and a target market in Singapore. Concludes that corporate image can have significant effects on perception and suggests further areas for research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

Enhancing corporate image in organisations

Management Research News , Volume 23 (5/6): 27 – May 1, 2000

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0140-9174
DOI
10.1108/01409170010782037
Publisher site
See Article on Publisher Site

Abstract

Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation to corporate image and a target market in Singapore. Concludes that corporate image can have significant effects on perception and suggests further areas for research.

Journal

Management Research NewsEmerald Publishing

Published: May 1, 2000

Keywords: Corporate image; Stakeholders; Perceptions

There are no references for this article.