Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly‐assumed additive manner, giving competitors with multiple strengths additional competitiveness and disqualifying firms which lack performance on even one dimension. Presents a simple model to aid managers in analysing the competition in their industry as well as in making decisions about the best actions to take for strengthening their firm′s competitiveness.
International Journal of Operations & Production Management – Emerald Publishing
Published: Nov 1, 1994
Keywords: Competitiveness; Customization; Globalization; Prices; Quality; Response rate; Value
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