Access the full text.
Sign up today, get DeepDyve free for 14 days.
Z. Mu, Huang Li, JianHong Wang, L. Ji, YanGeng Jie, XiTing Lai, R. Raj, N. Morpeth (2007)
Religious tourism and cultural pilgrimage: a Chinese perspective.
David Geary (2008)
Destination enlightenment: Branding Buddhism and spiritual tourism in Bodhgaya, BiharAnthropology Today, 24
B. Archer, E. Kadt (1980)
Tourism-Passport to Development?The Geographical Journal, 148
A. Kant, V. Sunil (2009)
Branding India: An Incredible Story
Bongkosh Rittichainuwat, Hailin Qu, Chollada Mongkhonvanit (2008)
Understanding the motivation of travelers on repeat visits to ThailandJournal of Vacation Marketing, 14
Stephen Berkwitz (2003)
Recent trends in Sri Lankan BuddhismReligion, 33
Dimitrios Buhalis (2000)
Marketing the competitive destination of the future.Tourism Management, 21
T. Samadhi, Niwat Tantayanusorn (2006)
Reinventing religious land as urban open space: The case of kuang in Chiang Mai (Thailand)Habitat International, 30
China Daily
Tibet tourism sets records in August, attracting 1.37 million
M. Chaudhary (2000)
India's image as a tourist destination — a perspective of foreign touristsTourism Management, 21
E. Cohen
Hill tribe tourism
Z.U. Ahmed
Indian tourism: a victim of mismanagement
Z. Ahmed (1991)
Indian TourismCornell Hotel and Restaurant Administration Quarterly, 32
Purpose – The purpose of this paper is to explore the key reasons of lack of promotion of Buddhist tourist sites in India and compare the awareness of foreign and Indian tourists towards India as a destination for Buddhist sites vis‐à‐vis other countries such as Japan, Thailand and China. Design/methodology/approach – The paper uses an exploratory research design. Data were collected using structured questionnaires administered to Indian and foreign tourists, interviews of officials in the tourism department and through internet sources. Findings – Findings show a low level of awareness among both Indian and foreign tourists about India as a destination for Buddhist sites as compared to countries such as Japan, Thailand and China. Further, the findings to show a low level of engagement in promoting India as a destination for Buddhist tourism on part of tourist officials. Practical implications – The paper develops insights into better promotion of Buddhist tourist sites in India. Originality/value – The paper serves as a stepping stone towards future research on overlooked religious sites and their promotion.
Worldwide Hospitality and Tourism Themes – Emerald Publishing
Published: Nov 16, 2010
Keywords: Tourism; Religion; Tourism development; India
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.