Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Emporda music festivals as tourism diversification tools

Emporda music festivals as tourism diversification tools Purpose– The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector. Design/methodology/approach– Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed. Findings– Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative. Practical implications– These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context. Originality/value– Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Event and Festival Management Emerald Publishing

Loading next page...
 
/lp/emerald-publishing/emporda-music-festivals-as-tourism-diversification-tools-x9KckQzTEw

References (33)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1758-2954
DOI
10.1108/IJEFM-11-2013-0036
Publisher site
See Article on Publisher Site

Abstract

Purpose– The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector. Design/methodology/approach– Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed. Findings– Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative. Practical implications– These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context. Originality/value– Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies.

Journal

International Journal of Event and Festival ManagementEmerald Publishing

Published: Oct 14, 2014

There are no references for this article.