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Tourism generating areas provide employment for thousands with the outlook for future growth surpassing all estimates. To create jobs and to increase the influx of tourists, promotion of the sociocultural aspects of tourism are of prime importance. New York in its advertising campaign I love New York, provided a 491 million boom in travel earnings with some 60 million added to the state's treasury in taxes. Not a bad return 5 1.
The Tourist Review – Emerald Publishing
Published: Mar 1, 1979
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