Purpose – The purpose of this paper is to empirically test an integrated model incorporating the constructs of organisational commitment (OC), behavioural intentions (BI), actual turnover behaviour (ATB) and telecom work characteristics (WC) so as to examine the impact of commitment on employees’ BI, whereby they wish to dissolve their relationship with the employment provider. Design/methodology/approach – Structural equation modelling technique has been used to test the data collected through questionnaire from a sample of 139 employees including managers and executives across the hierarchy of an Indian telecom organisation named Aircel Dishnet Ltd from the Jammu and Kashmir circle head office in India. Findings – The theoretical constructs were validated before incorporating the hypothetical structural model. SEM results indicate a good fit to the empirical data. The findings confirmed that affective, continuance and normative commitments lay significant impact on employees’ OC. Also, commitment influence attitudes, subjective norms and perceived behavioural control, thereby affecting the BI of the employees. An indirect significant impact of OC on the ATB was also revealed. A partial mediation of WC was also found between BI and ATB. Research limitations/implications – The generalisability of the study is limited as the sample concentrates to one organisation of a single industry in India. Practical implications – The study provides insights for the policy makers to create and develop mechanisms and programmes leading to the enhancement of affective OC for employee retention. Originality/value – The model clearly explains telecom employees’ OC and its impact on the ATB through their BI. Though the findings do not reveal any component of commitment to lay more impact on OC, it exhibits higher career commitment than OC among the telecom employees.
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Sep 2, 2014
Keywords: Structural equation modelling; Work characteristics; Organisational commitment; Telecommunications; Switching barriers; Service industry management; Normative commitment; Subjective norms; Perceived behavioural control; Behavioural intentions; Actual turnover behaviour
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