Employee involvement transforms Granarolo Systematic consultation covers all main aspects of the business

Employee involvement transforms Granarolo Systematic consultation covers all main aspects of the... Purpose – Reveals how an Italian company that faced bankruptcy in the late 1990s has transformed its fortunes through the close involvement of its employees and other stakeholders. Design/methodology/approach – Sketches the history of Granarolo, its focus on product quality and the various methods through which stakeholders take part in company decision‐making. Findings – Shows that systematic engagement covers all main aspects of the business. Practical implications – Argues that Granarolo's corporate reputation has been built on a network of stakeholder partnerships through which the company continuously improves organizational learning and develops new business solutions. Social implications – Highlights some of the ways in which the wider community is involved in decision‐making at Granarolo. Originality/value – Details the thoroughgoing process of consultation behind the success of an Italian food company. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Resource Management International Digest Emerald Publishing

Employee involvement transforms Granarolo Systematic consultation covers all main aspects of the business

Human Resource Management International Digest, Volume 19 (5): 3 – Jul 19, 2011

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0967-0734
DOI
10.1108/09670731111153302
Publisher site
See Article on Publisher Site

Abstract

Purpose – Reveals how an Italian company that faced bankruptcy in the late 1990s has transformed its fortunes through the close involvement of its employees and other stakeholders. Design/methodology/approach – Sketches the history of Granarolo, its focus on product quality and the various methods through which stakeholders take part in company decision‐making. Findings – Shows that systematic engagement covers all main aspects of the business. Practical implications – Argues that Granarolo's corporate reputation has been built on a network of stakeholder partnerships through which the company continuously improves organizational learning and develops new business solutions. Social implications – Highlights some of the ways in which the wider community is involved in decision‐making at Granarolo. Originality/value – Details the thoroughgoing process of consultation behind the success of an Italian food company.

Journal

Human Resource Management International DigestEmerald Publishing

Published: Jul 19, 2011

Keywords: Corporate image; Corporate communications; Stakeholder analysis; Employee involvement; Organizational change

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