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Emotional capital and internal marketing

Emotional capital and internal marketing States that when information is integrated with skills, understanding and experience, it becomes knowledge which the organization can use to its advantage. Makes use of Figures and a Table to aid in explanation, and a highlighted box covering the UK's Automobile Association and its various campaigns, plus another box spotlighting internal marketing processes at Walkers Snack Foods — which illustrates the importance of communication processes alongside business processes to achieve continuing improvement. Concludes that many businesses should give serious consideration to the idea that HR and marketing should be combined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Emotional capital and internal marketing

Gould, B
The Antidote , Volume 3 (8): 4 – Dec 1, 1998
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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006613
Publisher site
See Article on Publisher Site

Abstract

States that when information is integrated with skills, understanding and experience, it becomes knowledge which the organization can use to its advantage. Makes use of Figures and a Table to aid in explanation, and a highlighted box covering the UK's Automobile Association and its various campaigns, plus another box spotlighting internal marketing processes at Walkers Snack Foods — which illustrates the importance of communication processes alongside business processes to achieve continuing improvement. Concludes that many businesses should give serious consideration to the idea that HR and marketing should be combined.

Journal

The Antidote – Emerald Publishing

Published: Dec 1, 1998

Keywords: Internal marketing; Knowledge workers; Human resource marketing

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