Access the full text.
Sign up today, get DeepDyve free for 14 days.
D. Nye (1997)
Consuming Power: A Social History of American Energies
M. Tadajewski (2012)
Character analysis and racism in marketing theory and practiceMarketing Theory, 12
Joseph Scully (1996)
Machines Made of Words: The Influence of Engineering Metaphor on Marketing Thought and Practice, 1900 to 1929Journal of Macromarketing, 16
Edison Illuminating Companies (1923)
Relation of appliance and lighting loads among residential customersElectrical World, 82
M. Tadajewski, Pauline Maclaran (2013)
Remembering female contributors to marketing theory, thought and practiceJournal of Historical Research in Marketing, 5
O. Anderson (1959)
The Health of a Nation: Harvey W. Wiley and the Fight for Pure Food
D. Marshall, Teresa Davis, Margaret Hogg, Tanja Schneider, A. Petersen (2014)
From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950–2010Journal of Marketing Management, 30
Good Housekeeping, 76
C. Goldstein (2012)
Creating Consumers: Home Economists in Twentieth-Century America
D. Sumner (2010)
The Magazine Century
Good Housekeeping, 57
B. Dill, David Katzman (1978)
Seven Days a Week: Women and Domestic Service in Industrializing America.Contemporary Sociology, 9
M. Tadajewski (2013)
Helen Woodward and Hazel KyrkJournal of Historical Research in Marketing, 5
G. Child, L. Boynton (2010)
The Efficient Kitchen: Definite Directions for the Planning, Arranging and Equipping of the Modern Labor-Saving Kitchen a Practical Book for the Home-Maker
C. Goldstein (1997)
From Service to Sales: Home Economics in Light and Power, 1920–1940Technology and Culture, 38
M. Funnell (2006)
And They Lived Happily Ever AfterDiabetes Spectrum, 19
R. Cowan (2023)
The “Industrial Revolution” in the Home: Household Technology and Social Change in the 20th CenturyTechnology and Culture, 17
Elizabeth Parsons (2013)
Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)Journal of Historical Research in Marketing, 5
M. Zuckerman (2013)
Martha Van Rensselaer and the Delineator's homemaking departmentJournal of Historical Research in Marketing, 5
Lydia Martens, S. Scott (2005)
“The Unbearable Lightness of Cleaning”: Representations of Domestic Practice and Products in Good Housekeeping Magazine (UK): 1951–2001Consumption Markets & Culture, 8
Laurel Graham (2013)
Lillian Gilbreth's psychologically enriched scientific management of women consumersJournal of Historical Research in Marketing, 5
Jennifer Scanlon (2013)
A dozen ideas to the minuteJournal of Historical Research in Marketing, 5
B. Fox (1990)
SELLING THE MECHANIZED HOUSEHOLD:Gender & Society, 4
Audit Bureau of Circulations (2016)
Paid and verified circulation reports
N. Baym, J. Tebbel, M. Zuckerman (1991)
The Magazine in America, 1741-1990The New England Quarterly, 65
C. Frederick (2019)
The New Housekeeping: Efficiency Studies in Home Management
The Journal of Home Economics, 3
Lauren Strach, M. Russell (2012)
THE GOOD HOUSEKEEPING SEAL OF APPROVAL: FROM INNOVATIVE CONSUMER PROTECTION TO POPULAR BADGE OF QUALITYEssays in Economic and Business History, 21
M. Hand, E. Shove (2004)
Orchestrating Concepts: Kitchen Dynamics and Regime Change in Good Housekeeping and Ideal Home, 1922–2002Home Cultures, 1
J. Meikle, R. Marchand (1986)
Advertising the American Dream: Making Way for Modernity, 1920-1940Design Issues, 3
M. Tadajewski (2016)
Focus groups: history, epistemology and non-individualistic consumer researchConsumption Markets & Culture, 19
D. Jones (2013)
Pauline Arnold (1894‐1974): pioneer in market researchJournal of Historical Research in Marketing, 5
PurposeThis paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances.Design/methodology/approachA content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted in the use of the home economics movement’s principles in advertising appeals for electric appliances.FindingsThe content analysis shows that principles of the home economics movement appeared in advertising appeals for electric appliances in advertisements placed in Good Housekeeping magazine during the period studied. Through its unique relationships with electric appliance manufacturers, the Good Housekeeping Institute seems to have taught manufacturers how to position electric appliances by incorporating the principles of the home economics movement in their advertising appeals.Practical implicationsThis research demonstrates how a commercial organization successfully navigated its relationships with manufacturers and consumers for mutual benefit.Originality/valueThis work is the first to link the Good Housekeeping Institute’s work with manufacturers to its influence on advertising appeals. This work also expands understanding of the influence of women on marketing practice. Existing literature on women’s publications is also broadened by analyzing Good Housekeeping, rather than the more frequently studied Ladies’ Home Journal.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Feb 20, 2017
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.