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Efficient Consumer Response

Efficient Consumer Response Discusses a new methodology efficient consumer responseECR which the authors describe as an extension of MRP, JIT andQR. ECR aims to optimize the grocery supply chain through partnershipsformed between manufacturers and retailers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logistics Information Management Emerald Publishing

Efficient Consumer Response

Logistics Information Management , Volume 6 (4): 3 – Apr 1, 1993

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0957-6053
DOI
10.1108/EUM0000000002908
Publisher site
See Article on Publisher Site

Abstract

Discusses a new methodology efficient consumer responseECR which the authors describe as an extension of MRP, JIT andQR. ECR aims to optimize the grocery supply chain through partnershipsformed between manufacturers and retailers.

Journal

Logistics Information ManagementEmerald Publishing

Published: Apr 1, 1993

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