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Effects of Store Music on Shopping Behavior

Effects of Store Music on Shopping Behavior Describes an experiment conducted comparing the effects ofbackground and foreground music on clothing store shoppers. Concludesthat choosing to play store music solely to satisfy customerspreferences may not be the optimal approach instead music should bevaried across areas of a store that appeal to differentaged customers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Effects of Store Music on Shopping Behavior

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/EUM0000000002577
Publisher site
See Article on Publisher Site

Abstract

Describes an experiment conducted comparing the effects ofbackground and foreground music on clothing store shoppers. Concludesthat choosing to play store music solely to satisfy customerspreferences may not be the optimal approach instead music should bevaried across areas of a store that appeal to differentaged customers.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Feb 1, 1990

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