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Effects of music in service environments: a field study

Effects of music in service environments: a field study Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service environment, although musical tempo and volume had no observable effects. Provides additional insight into the effects of background music on shopping behavior as well as some important considerations for the design of retail and service environments and ambience. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Effects of music in service environments: a field study

J. Duncan Herrington
Journal of Services Marketing , Volume 10 (2): 16 – Apr 1, 1996
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16 pages

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0887-6045
DOI
10.1108/08876049610114249
Publisher site
See Article on Publisher Site

Abstract

Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service environment, although musical tempo and volume had no observable effects. Provides additional insight into the effects of background music on shopping behavior as well as some important considerations for the design of retail and service environments and ambience.

Journal

Journal of Services Marketing – Emerald Publishing

Published: Apr 1, 1996

Keywords: Consumer behaviour; Environment; Music; Services marketing; Supermarkets

References

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