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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1757-9880
- eISSN
- 1757-9880
- DOI
- 10.1108/jhtt-11-2023-0363
- Publisher site
- See Article on Publisher Site
Abstract
This study aims to explore the interplay of cognitive, affective, and normative constituents for their potential acceptance or rejection of artificial intelligence (AI) and ChatGPTs in the hospitality and tourism context.Design/methodology/approachUsing an advanced analytical approach (i.e. a fuzzy-set qualitative comparative analysis), the study tested hypotheses based on 474 responses from individuals who have used ChatGPT for hospitality and tourism information.FindingsThe study found multiple solutions, including cognitive, affective and normative drivers for strong and weak continuance intentions toward AI-based ChatGPT. Informativeness, one of the cognitive drivers, was found to be a necessary condition for achieving the desired outcome.Originality/valueThis research provides novel insights into the functionality of developing multiple configurations to predict complex travelers behaviors in the context of hospitality and tourism technology consumption.
Journal
Journal of Hospitality and Tourism Technology – Emerald Publishing
Published: Aug 5, 2024
Keywords: Informativeness; Intention; Hedonic; Artificial intelligence (AI); ChatGPT; Robot technology; 人工智能(AI); ChatGPT; 享乐的; 信息性; 意图; 机器人; 技术