Purpose This study aims to analyse grocery retail entrepreneurs' perceptions of the effectiveness of both informal and formal surveillance in reducing vandalism, disturbance, and shoplifting in their stores.Designmethodologyapproach The present study utilizes elements of CPTED in its theoretical approach. The population for the study consisted of 946 Finnish grocery store Kretail entrepreneurs. The data collection was carried out through an internet survey in February and March 2009. A total of 161 grocery store retailers filled in the questionnaire, yielding a response rate of 17 percent.Findings This study shows that, of different types of security problems, grocery store retailers view shoplifting as the most severe. To reduce this and other security problems, retailers have invested in several forms of formal and informal surveillance. Among these investments CCTV systems seem to be the most prominent. However, respondents did not view hightech surveillance as the most effective. Instead, this study shows that retailers view security guards and activity of the personnel as the most effective ways for reducing vandalism, disturbance, and shoplifting in their stores. Furthermore, the results emphasize the importance of store environment, e.g. clean and welllit premises, as an important way of reducing crime.Research limitationsimplications Qualitative studies could reveal issues that would enable more thorough operationalization of the concepts linked to surveillance and security in the store environment.Practical implications The paper sensitizes retail entrepreneurs to think where informal and formal surveillance work best in the store environment.Originalityvalue Very little empirical research has evaluated the effectiveness of surveillance in store environment. The present study fills this research gap, at least to some extent.
Journal of Small Business and Enterprise Development – Emerald Publishing
Published: Feb 22, 2011
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