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EFFECTIVE PUBLIC RELATIONS A MODEL FOR BUSINESS

EFFECTIVE PUBLIC RELATIONS A MODEL FOR BUSINESS Forty years ago the coverage of business news by the media was scant or nonexistent. At best, local newspapers carried the stock market report. Gradually this situation has changed. Today, business news affects many facets of our everyday livesoil prices affect the cost of gasoline interest rates play a part in determining whether or not we buy a house the economic stability of an organization can determine whether we keep or lose our job. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

EFFECTIVE PUBLIC RELATIONS A MODEL FOR BUSINESS

Kline, Robert S.
Management Research News , Volume 19 (6): 6 – Jun 1, 1996
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References (6)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028478
Publisher site
See Article on Publisher Site

Abstract

Forty years ago the coverage of business news by the media was scant or nonexistent. At best, local newspapers carried the stock market report. Gradually this situation has changed. Today, business news affects many facets of our everyday livesoil prices affect the cost of gasoline interest rates play a part in determining whether or not we buy a house the economic stability of an organization can determine whether we keep or lose our job.

Journal

Management Research News – Emerald Publishing

Published: Jun 1, 1996

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