EFFECTIVE PUBLIC RELATIONS A MODEL FOR BUSINESS

EFFECTIVE PUBLIC RELATIONS A MODEL FOR BUSINESS Forty years ago the coverage of business news by the media was scant or nonexistent. At best, local newspapers carried the stock market report. Gradually this situation has changed. Today, business news affects many facets of our everyday livesoil prices affect the cost of gasoline interest rates play a part in determining whether or not we buy a house the economic stability of an organization can determine whether we keep or lose our job. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

EFFECTIVE PUBLIC RELATIONS A MODEL FOR BUSINESS

Management Research News, Volume 19 (6): 6 – Jun 1, 1996

Loading next page...
 
/lp/emerald-publishing/effective-public-relations-a-model-for-business-pg50E3SPsG
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028478
Publisher site
See Article on Publisher Site

Abstract

Forty years ago the coverage of business news by the media was scant or nonexistent. At best, local newspapers carried the stock market report. Gradually this situation has changed. Today, business news affects many facets of our everyday livesoil prices affect the cost of gasoline interest rates play a part in determining whether or not we buy a house the economic stability of an organization can determine whether we keep or lose our job.

Journal

Management Research NewsEmerald Publishing

Published: Jun 1, 1996

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off