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PurposeThis editorial aims to highlight the challenges and dilemmas faced by journal editors and the implications for the editorial process.Design/methodology/approachA sporting metaphor has been used. A soccer referee is used to highlight the tasks, roles and dilemmas faced by editors.FindingsEditors need to identify the role they wish to play in the editorial process, and this role involves balancing the dilemmas and identifying trade-offs.Originality/valueThis research offers insight into the editorial role for authors to assist them in understanding both the process and the decisions that are made in a complex, competitive environment of publishing.
Journal of Services Marketing – Emerald Publishing
Published: May 8, 2017
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