PurposeTo demonstrate the role that journal article titles play in engaging the reader.Design/methodology/approachWe build on previous commentaries to provide evidence for the role of the title.FindingsA snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.Originality/valueThis editorial focuses attention on a crucial aspect of an individual's publication strategy which can easily be overlooked or simply not given sufficient consideration.
Journal of Services Marketing – Emerald Publishing
Published: Aug 8, 2016
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