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Editorial: the importance of the snappy title

Editorial: the importance of the snappy title PurposeTo demonstrate the role that journal article titles play in engaging the reader.Design/methodology/approachWe build on previous commentaries to provide evidence for the role of the title.FindingsA snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.Originality/valueThis editorial focuses attention on a crucial aspect of an individual's publication strategy which can easily be overlooked or simply not given sufficient consideration. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

Editorial: the importance of the snappy title

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/JSM-06-2016-0210
Publisher site
See Article on Publisher Site

Abstract

PurposeTo demonstrate the role that journal article titles play in engaging the reader.Design/methodology/approachWe build on previous commentaries to provide evidence for the role of the title.FindingsA snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content.Originality/valueThis editorial focuses attention on a crucial aspect of an individual's publication strategy which can easily be overlooked or simply not given sufficient consideration.

Journal

Journal of Services MarketingEmerald Publishing

Published: Aug 8, 2016

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