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Editorial

Editorial Long taken for granted in many wine regions of the world, wine tourism is now recognised as a significant component of the retail channels by which wineries get their product to the market. However, the potential benefits of wine tourism do not just accrue to small wineries. Increasingly, larger producers are also recognising the branding, education and promotional opportunities that wine tourism can bring, while at the regional level, government and industry networks are also seeking to take advantage of the visitor dollar Hall et al., 2000. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008722
Publisher site
See Article on Publisher Site

Abstract

Long taken for granted in many wine regions of the world, wine tourism is now recognised as a significant component of the retail channels by which wineries get their product to the market. However, the potential benefits of wine tourism do not just accrue to small wineries. Increasingly, larger producers are also recognising the branding, education and promotional opportunities that wine tourism can bring, while at the regional level, government and industry networks are also seeking to take advantage of the visitor dollar Hall et al., 2000.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Mar 1, 2001

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