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Ecotourism in the city? Toronto’s Green Tourism Association

Ecotourism in the city? Toronto’s Green Tourism Association Applying the practices of ecotourism to an urban environment is a relatively new concept but a concept that merits development in multiple cities. The concept of urban green tourism (urban ecotourism), as pioneered by Toronto’s Green Tourism Association, is a working example that demonstrates how a city can promote itself, individual businesses and attractions to provide a unique tourism experience and generate demand for sustainability. This paper seeks to outline how urban green tourism can be an effective approach to addressing the issues of tourism in cities – growth, waste, etc., and demonstrates how sustainable tourism options can capitalize on the existing features of a city. The association promotes local businesses, organizations, natural and cultural features through its green map, green guidebook and Website to educate travellers and industry toward greener practices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Ecotourism in the city? Toronto’s Green Tourism Association

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596110310488168
Publisher site
See Article on Publisher Site

Abstract

Applying the practices of ecotourism to an urban environment is a relatively new concept but a concept that merits development in multiple cities. The concept of urban green tourism (urban ecotourism), as pioneered by Toronto’s Green Tourism Association, is a working example that demonstrates how a city can promote itself, individual businesses and attractions to provide a unique tourism experience and generate demand for sustainability. This paper seeks to outline how urban green tourism can be an effective approach to addressing the issues of tourism in cities – growth, waste, etc., and demonstrates how sustainable tourism options can capitalize on the existing features of a city. The association promotes local businesses, organizations, natural and cultural features through its green map, green guidebook and Website to educate travellers and industry toward greener practices.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Nov 1, 2003

Keywords: Urban environment; Tourism; Green issues; Sustainability; Toronto; Ecology

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