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ECommerce

ECommerce Conducting commerce over the Internet has quickly become an integral part of modern business, and, arguably, the most important business topic of the last few years. However, while there is considerable pressure for companies to jump on the ecommerce bandwagon, there also are considerable disincentives. As we have seen, the investments are significant and mistakes costly and highly visible. One of the important lessons learned in the last year is that ecommerce is not for everyone. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

ECommerce

Durfee, Thea; Chen, George
Journal of Business Strategy , Volume 23 (1): 4 – Jan 1, 2002
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040216
Publisher site
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Abstract

Conducting commerce over the Internet has quickly become an integral part of modern business, and, arguably, the most important business topic of the last few years. However, while there is considerable pressure for companies to jump on the ecommerce bandwagon, there also are considerable disincentives. As we have seen, the investments are significant and mistakes costly and highly visible. One of the important lessons learned in the last year is that ecommerce is not for everyone.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jan 1, 2002

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