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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0251-3102
- DOI
- 10.1108/eb058099
- Publisher site
- See Article on Publisher Site
Abstract
The travel business and environmental protection organizations have long been looking for an award system for environmentally compatible and socially responsible tourism a socalled green seal of approval cf. Touristik Management 1191, p 60. So far, people have come up with imaginative creations like green suitcases, silver thistles, blue angels or blue flags designed to give an ecological all clear to individual beaches, hotels, holiday areas, tour operators or entire package holidays. Rather than add to this confusing jungle of green symbols, Hansruedi Mller and Roman Mezzasalma, two Berne University tourism researchers, put forward the idea of better ecological declarations for tourism products.
Journal
The Tourist Review – Emerald Publishing
Published: Mar 1, 1992