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East and West think differently The European and Japanese fashion designers

East and West think differently The European and Japanese fashion designers This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

East and West think differently The European and Japanese fashion designers

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References (13)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1361-2026
DOI
10.1108/eb022592
Publisher site
See Article on Publisher Site

Abstract

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Mar 1, 2000

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