The potential impact of E-CRM on cost savings, revenue growth, and increased customer's convenience has generated considerable interest and speculation across the industries. The immense growth of E-CRM market has opened new vistas of business for E-CRM vendors. However, with plethora of vendors and products available in the market it makes the choise of the companies difficult. The present study after reviewing the literature of E-CRM attempts to do a comparative analysis of various E-CRM vendors.
Journal of Advances in Management Research – Emerald Publishing
Published: Jun 1, 2005
Keywords: CRM; e-commerce; E-CRM