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E-CRM vendors: a contemporary study

E-CRM vendors: a contemporary study The potential impact of E-CRM on cost savings, revenue growth, and increased customer's convenience has generated considerable interest and speculation across the industries. The immense growth of E-CRM market has opened new vistas of business for E-CRM vendors. However, with plethora of vendors and products available in the market it makes the choise of the companies difficult. The present study after reviewing the literature of E-CRM attempts to do a comparative analysis of various E-CRM vendors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advances in Management Research Emerald Publishing

E-CRM vendors: a contemporary study

Journal of Advances in Management Research , Volume 2 (2): 8 – Jun 1, 2005

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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
0972-7981
DOI
10.1108/97279810580000379
Publisher site
See Article on Publisher Site

Abstract

The potential impact of E-CRM on cost savings, revenue growth, and increased customer's convenience has generated considerable interest and speculation across the industries. The immense growth of E-CRM market has opened new vistas of business for E-CRM vendors. However, with plethora of vendors and products available in the market it makes the choise of the companies difficult. The present study after reviewing the literature of E-CRM attempts to do a comparative analysis of various E-CRM vendors.

Journal

Journal of Advances in Management ResearchEmerald Publishing

Published: Jun 1, 2005

Keywords: CRM; e-commerce; E-CRM

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