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E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis

E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis Purpose – Based upon the E‐VALUE model developed, this paper aims to investigate the impact of e‐commerce usage on business performance in the tourism sector. Design/methodology/approach – A cross‐sectional survey is carried out on 165 Malaysian firms involved in the tourism sector (hotels, resorts, and hospitals engaged in health tourism) through the use of a structured questionnaire. Findings – The structural equation modeling results indicate that technology competency, firm size, firm scope, web‐technology investment, pressure intensity, and back‐end usage have significant influence on e‐commerce usage. Among these variables, back‐end integration is found to function as a mediator. E‐commerce experience (in years) is found to moderate the relationship between e‐commerce usage and business performance. Research limitations/implications – The paper focuses on the tourism sector in Malaysia and concentrates only on the management perspective of e‐commerce adoption. Practical implications – The results provide insights to the Malaysian tourism sector and other organizations of similar structures of how they could improve upon their e‐commerce adoption and/or usage for improved business performance. Originality/value – This paper is perhaps one of the first to investigate e‐commerce usage in the tourism sector using a comprehensive set of variables through an interactive, comprehensive and multi‐dimensional theoretical model (the E‐VALUE model) in investigating their influences on business performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Management & Computer Security Emerald Publishing

E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
0968-5227
DOI
10.1108/09685220910964027
Publisher site
See Article on Publisher Site

Abstract

Purpose – Based upon the E‐VALUE model developed, this paper aims to investigate the impact of e‐commerce usage on business performance in the tourism sector. Design/methodology/approach – A cross‐sectional survey is carried out on 165 Malaysian firms involved in the tourism sector (hotels, resorts, and hospitals engaged in health tourism) through the use of a structured questionnaire. Findings – The structural equation modeling results indicate that technology competency, firm size, firm scope, web‐technology investment, pressure intensity, and back‐end usage have significant influence on e‐commerce usage. Among these variables, back‐end integration is found to function as a mediator. E‐commerce experience (in years) is found to moderate the relationship between e‐commerce usage and business performance. Research limitations/implications – The paper focuses on the tourism sector in Malaysia and concentrates only on the management perspective of e‐commerce adoption. Practical implications – The results provide insights to the Malaysian tourism sector and other organizations of similar structures of how they could improve upon their e‐commerce adoption and/or usage for improved business performance. Originality/value – This paper is perhaps one of the first to investigate e‐commerce usage in the tourism sector using a comprehensive set of variables through an interactive, comprehensive and multi‐dimensional theoretical model (the E‐VALUE model) in investigating their influences on business performance.

Journal

Information Management & Computer SecurityEmerald Publishing

Published: Jun 5, 2009

Keywords: Electronic commerce; Business performance; Tourism; Malaysia

References

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