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E‐commerce in Bahrain: the non‐technical limitations

E‐commerce in Bahrain: the non‐technical limitations Purpose – This paper aims to evaluate the level of awareness and current usage rates of business‐to‐consumer (B2C) e‐commerce in Bahrain. Design/methodology/approach – A literature review was conducted along with a questionnaire. The questionnaire was distributed in different universities across Bahrain. This paper discusses the global growth of e‐commerce and then narrows it down specifically to Bahrain. After discussing the benefits of e‐commerce, it introduces the technical and non‐technical limitations and analyzes the questionnaire on the non‐technical limitations in Bahrain. Findings – The number of Bahraini residents who participated in e‐commerce was very low, mainly due to the feeling of insecurity when it comes to the level of regulations over the internet and privacy issues when it comes to providing personal information online. Research limitations/implications – The focus of this paper is to discuss e‐commerce from a consumer's point of view. Only the non‐technical limitations in B2C e‐commerce are broached and studied. The technical limitations and business aspects of e‐commerce are not discussed. Moreover, only a selected age group sample was chosen for the initial research. Practical implications – The paper provides useful information for businesses considering establishing a B2C environment in Bahrain, allowing them to identify what factors they may have to overcome in order to be successful. Originality/value – This paper will help in identifying key behavioral issues that are deterring performance of doing online purchasing and transactions. The survey results can help ease the acceptance of e‐commerce in Bahrain. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Education, Business and Society: Contemporary Middle Eastern Issues Emerald Publishing

E‐commerce in Bahrain: the non‐technical limitations

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1753-7983
DOI
10.1108/17537980810909832
Publisher site
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Abstract

Purpose – This paper aims to evaluate the level of awareness and current usage rates of business‐to‐consumer (B2C) e‐commerce in Bahrain. Design/methodology/approach – A literature review was conducted along with a questionnaire. The questionnaire was distributed in different universities across Bahrain. This paper discusses the global growth of e‐commerce and then narrows it down specifically to Bahrain. After discussing the benefits of e‐commerce, it introduces the technical and non‐technical limitations and analyzes the questionnaire on the non‐technical limitations in Bahrain. Findings – The number of Bahraini residents who participated in e‐commerce was very low, mainly due to the feeling of insecurity when it comes to the level of regulations over the internet and privacy issues when it comes to providing personal information online. Research limitations/implications – The focus of this paper is to discuss e‐commerce from a consumer's point of view. Only the non‐technical limitations in B2C e‐commerce are broached and studied. The technical limitations and business aspects of e‐commerce are not discussed. Moreover, only a selected age group sample was chosen for the initial research. Practical implications – The paper provides useful information for businesses considering establishing a B2C environment in Bahrain, allowing them to identify what factors they may have to overcome in order to be successful. Originality/value – This paper will help in identifying key behavioral issues that are deterring performance of doing online purchasing and transactions. The survey results can help ease the acceptance of e‐commerce in Bahrain.

Journal

Education, Business and Society: Contemporary Middle Eastern Issues – Emerald Publishing

Published: Aug 8, 2008

Keywords: Bahrain; Internet; Economic growth; Electronic commerce

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