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This paper represents a unique methodology developed, piloted and successfully applied in Business Schools on both sides of the Atlantic. Using a methodology integrating conceptual developments in strategy implementation, organisational behaviour, social psychology and political sociology innovative techniques have combined quantitative methods, projective exercises, ethnography and discourse analysis in a case study situation. Initial findings from the project are used to illustrate the application of the methodology.
Management Research News – Emerald Publishing
Published: May 1, 1992
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