Purpose – The purpose of this paper is to present the main results of a comparative policy analysis about the introduction and development of digital terrestrial television in the United Kingdom and Spain. Design/methodology/approach – After outlining the main policy responses forged in each case study, different national DTT models are suggested, described and compared. Similarities and differences are summarized and, finally, a conclusion is offered to explain why the service unfolded uniquely in each country. Findings – The economic and technological dynamics of the television industry as a whole affected differently the development of DTT in the case studied since they were mediated by particular socio‐political systems. Research limitations/implications – Owing to the fact that the paper presents a summary of a major research project, it does not offer in‐depth detail of the main findings. Originality/value – The study belongs to the expanding area of comparative research and adopts a case study approach.
info – Emerald Publishing
Published: May 9, 2008
Keywords: Digital communication systems; Television; Public policy; United Kingdom; Spain