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Drivers and barriers of new product development and innovation in event venues A multiple case study

Drivers and barriers of new product development and innovation in event venues A multiple case study Purpose – The purpose of this paper is to review the role of new product development (NPD) in event venue operations by drawing on existing literature. The paper acknowledges product innovation as an under‐researched field in event venues and explores this within the context of seven diverse operations. Design/methodology/approach – Using a case study analysis methodology the research reveals a number of key findings. Findings – It is revealed that NPD is a fundamental process within event venues but takes a number of different forms, depending on the profit or non‐profit orientation of the organisation. Within this, the findings discuss the different aims, reasons and barriers of NPD. Originality/value – The paper concludes with the key issues to NPD that managers in event venues should be aware of and proposes a number of limitations and areas for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Facilities Management Emerald Publishing

Drivers and barriers of new product development and innovation in event venues A multiple case study

Journal of Facilities Management , Volume 10 (1): 18 – Feb 17, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1472-5967
DOI
10.1108/14725961211200414
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to review the role of new product development (NPD) in event venue operations by drawing on existing literature. The paper acknowledges product innovation as an under‐researched field in event venues and explores this within the context of seven diverse operations. Design/methodology/approach – Using a case study analysis methodology the research reveals a number of key findings. Findings – It is revealed that NPD is a fundamental process within event venues but takes a number of different forms, depending on the profit or non‐profit orientation of the organisation. Within this, the findings discuss the different aims, reasons and barriers of NPD. Originality/value – The paper concludes with the key issues to NPD that managers in event venues should be aware of and proposes a number of limitations and areas for future research.

Journal

Journal of Facilities ManagementEmerald Publishing

Published: Feb 17, 2012

Keywords: New product development; Innovation; Drivers; Barriers; Events; Venues

References