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/lp/emerald-publishing/drilling-the-libqual-data-for-strategic-planning-SOiGkAJgMY
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 1467-8047
- DOI
- 10.1108/14678040810928390
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – This paper aims to describe the development of reliable assessment data to support strategic planning among Purdue University Libraries. Design/methodology/approach – A LibQUAL+® survey was designed to enable the data gathered to be drilled down into by subgroup. Radar charts demonstrated both consistent themes as well as differences in use patterns between the different colleges, and between undergraduates, graduates and faculty. Detailed analysis of the resultant data was then used to support the strategic planning process. Findings – Subsequent enquiry among the Strategic Planning Group showed that the survey had had a major impact on the process, which led to scrapping of the first draft of the plan, and greatly informed the second draft. Originality/value – This paper shows the practical applicability of LibQUAL+® data to support strategic planning, replacing hunches and intuitive knowledge about patron opinion with hard facts.
Journal
Performance Measurement and Metrics – Emerald Publishing
Published: Oct 31, 2008
Keywords: Strategic planning; University libraries; Data analysis; Quality management