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DOCUMENTUM CROSSES THE CHASM

DOCUMENTUM CROSSES THE CHASM A strategy of developing key vertical markets resulted in rapid early growth for this document management software firm. Now what will they do http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

DOCUMENTUM CROSSES THE CHASM

Mullin, Rick
Journal of Business Strategy , Volume 17 (3): 5 – Mar 1, 1996
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039782
Publisher site
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Abstract

A strategy of developing key vertical markets resulted in rapid early growth for this document management software firm. Now what will they do

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1996

There are no references for this article.