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Do you need to be creative to start a successful business?

Do you need to be creative to start a successful business? Through the use of a case study of a high growth start up programme in Tyneside, examines 36 entrepreneurs as they start their own business. Cites previous relevant literature and considers the link between motivation and ideas and creativity. Suggests some implications and consider further research needed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

Do you need to be creative to start a successful business?

Doug Scott
Management Research News , Volume 22 (9): 16 – Sep 1, 1999
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References (6)

Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
0140-9174
DOI
10.1108/01409179910781814
Publisher site
See Article on Publisher Site

Abstract

Through the use of a case study of a high growth start up programme in Tyneside, examines 36 entrepreneurs as they start their own business. Cites previous relevant literature and considers the link between motivation and ideas and creativity. Suggests some implications and consider further research needed.

Journal

Management Research News – Emerald Publishing

Published: Sep 1, 1999

Keywords: Start‐ups; Entrepreneurs; Motivation; Creativity

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