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Do value constellations supersede value chains?

Do value constellations supersede value chains? Declares that strategy helps firms prepare for the future as it allows managers to identify, and then take, opportunities to add value to their customers. Advocates that the value chain concept is built around the idea that value is added — in sequence — by suppliers along the chain. Suggests however, that a better way to define where value lies is to recognize that it arises in the way the customer uses the offered product or service. Concludes that the fundamental shift in thinking is required to find ways of creating value in a ‘post‐industrial’ economy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Do value constellations supersede value chains?

Kippenberger, T
The Antidote , Volume 2 (5): 4 – Sep 1, 1997
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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006352
Publisher site
See Article on Publisher Site

Abstract

Declares that strategy helps firms prepare for the future as it allows managers to identify, and then take, opportunities to add value to their customers. Advocates that the value chain concept is built around the idea that value is added — in sequence — by suppliers along the chain. Suggests however, that a better way to define where value lies is to recognize that it arises in the way the customer uses the offered product or service. Concludes that the fundamental shift in thinking is required to find ways of creating value in a ‘post‐industrial’ economy.

Journal

The Antidote – Emerald Publishing

Published: Sep 1, 1997

Keywords: Value chain; Customer service; Customer satisfaction; Post‐industrial society; Thinking styles

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