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Do‐not‐call as the US Government's improvement to telemarketing efficiency

Do‐not‐call as the US Government's improvement to telemarketing efficiency Under what might be one of the most well‐known new consumer protection activities in the USA, people can register their phone numbers with the “Do‐not‐call” registry that assures to block most commercial telemarketing calls. While it is hard to find a member of the general public who is opposed to the program, the telemarketing companies claim that it would cause a massive loss of jobs and some legal scholars assert that it violates provisions of the US Constitution. However, the regulation could actually improve telemarketing practice and the general efficiency of the business, making it more profitable. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Do‐not‐call as the US Government's improvement to telemarketing efficiency

Journal of Consumer Marketing , Volume 21 (4): 3 – Jun 1, 2004

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References (6)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363760410542147
Publisher site
See Article on Publisher Site

Abstract

Under what might be one of the most well‐known new consumer protection activities in the USA, people can register their phone numbers with the “Do‐not‐call” registry that assures to block most commercial telemarketing calls. While it is hard to find a member of the general public who is opposed to the program, the telemarketing companies claim that it would cause a massive loss of jobs and some legal scholars assert that it violates provisions of the US Constitution. However, the regulation could actually improve telemarketing practice and the general efficiency of the business, making it more profitable.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Jun 1, 2004

Keywords: Consumer protection; Telephone selling

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