PurposeThe purpose of this paper is to understand how framing messages about earthquake risk affect judgements about legislation requiring the strengthening of earthquake-prone buildings.Design/methodology/approachScenarios described the legislation with a general population sample (n=271). Two types of framing effects were examined in a 2 (valence frame: positive or negative or positive) by 2 (numerical format frame: frequency/number or percentage) experimental design.FindingsScenarios reporting the number of earthquake-prone buildings (negative frequency format) increased support for the earthquake-strengthening legislation more than the same message framed positively (frequency number of resilient building) or as a percentage. Demographic variables such as previous earthquake experience and gender interacted with the framing effects, and other variables also predicted support for the legislation were identified.Research limitations/implicationsThese results have direct implications for the use of framing effects messages in communications about earthquake risk and the wider domain.Originality/valueThis is the first study to show that the way the risk is framed affects citizens’ judgement of the value of earthquake legislation.
Disaster Prevention and Management – Emerald Publishing
Published: Feb 6, 2017
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