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DIVIDE AND CONQUER

DIVIDE AND CONQUER You can collect huge masses of data about your customers, but if you don't sort it, it won't do you any good. Mapping software may be just what you need. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

DIVIDE AND CONQUER

Baker, Sunny; Baker, Kim
Journal of Business Strategy , Volume 20 (5): 6 – May 1, 1999
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040026
Publisher site
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Abstract

You can collect huge masses of data about your customers, but if you don't sort it, it won't do you any good. Mapping software may be just what you need.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1999

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