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Distinguished retrospective viewpoint: study retailing and see the world?

Distinguished retrospective viewpoint: study retailing and see the world? The motivations behind Multinational Retailing were probably a combination of the author’s wanderlust and his perception of a gap in the retailing textbook literature. Research support emanated from complex circumstances. Thirty years later, more personnel‐oriented research and more study of the global retailer in a world of changing nation‐states are still needed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Distinguished retrospective viewpoint: study retailing and see the world?

International Marketing Review , Volume 17 (4/5): 7 – Aug 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330010339879
Publisher site
See Article on Publisher Site

Abstract

The motivations behind Multinational Retailing were probably a combination of the author’s wanderlust and his perception of a gap in the retailing textbook literature. Research support emanated from complex circumstances. Thirty years later, more personnel‐oriented research and more study of the global retailer in a world of changing nation‐states are still needed.

Journal

International Marketing ReviewEmerald Publishing

Published: Aug 1, 2000

Keywords: Retailing; Multinationals; Personnel; International marketing

References