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Discovery tools as electronic billboards to market your library

Discovery tools as electronic billboards to market your library Purpose – The aim of this article is to describes Sprague Library’s experience in using EBSCO Discovery Service (EDS) to market library services and resources in order to draw conclusions for other institutions. Design/methodology/approach – Uses the case study of Montclair State University in developing a strategy for using Discovery Tools as a library promotional tool. Also includes examples from other institutions. Findings – EDS (and other Discovery Services) can be helpful in highlighting library resources and services that may go unnoticed. Studies show a correlation between discovery tools and increased Interlibrary Loan (ILL) activity so it’s important to promote services like ILL within your discovery service. Practical implications – With a reasonable effort, libraries can use discovery tools to provide additional modes of communication with users. Originality/value – Highlights some of Sprague Library’s unique efforts in utilizing EDS to promote library resources and services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Hi Tech News Emerald Publishing

Discovery tools as electronic billboards to market your library

Library Hi Tech News , Volume 31 (10): 3 – Nov 25, 2014

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0741-9058
DOI
10.1108/LHTN-07-2014-0062
Publisher site
See Article on Publisher Site

Abstract

Purpose – The aim of this article is to describes Sprague Library’s experience in using EBSCO Discovery Service (EDS) to market library services and resources in order to draw conclusions for other institutions. Design/methodology/approach – Uses the case study of Montclair State University in developing a strategy for using Discovery Tools as a library promotional tool. Also includes examples from other institutions. Findings – EDS (and other Discovery Services) can be helpful in highlighting library resources and services that may go unnoticed. Studies show a correlation between discovery tools and increased Interlibrary Loan (ILL) activity so it’s important to promote services like ILL within your discovery service. Practical implications – With a reasonable effort, libraries can use discovery tools to provide additional modes of communication with users. Originality/value – Highlights some of Sprague Library’s unique efforts in utilizing EDS to promote library resources and services.

Journal

Library Hi Tech NewsEmerald Publishing

Published: Nov 25, 2014

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