Discourse‐based technology support for intercultural communication in multinationals

Discourse‐based technology support for intercultural communication in multinationals Purpose – The purpose of this research is to suggest a framework based on the discourse approach to analyze intercultural communication problems in multinational organizations. The paper also aims to suggest solutions to these problems by designing support in computer‐mediated communication. Design/methodology/approach – The paper uses qualitative methodology to discover communication problems and strategies as they are used by employees in a multinational organization. Findings – Communication problems and strategies were associated with differences between communicators at three levels of discourse: different assumptions about communication; different ways of structuring information and differences in style. Research limitations/implications – The implementation of the suggested tools introduces potential sensitivities that need to be considered. Originality/value – The paper highlights how to apply the discourse approach to the analysis of intercultural communication problems and suggests several implementations of computer‐mediated communication mechanisms and techniques that can effectively mitigate communication problems in multinational organizations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

Discourse‐based technology support for intercultural communication in multinationals

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1363-254X
DOI
10.1108/13632540810899434
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this research is to suggest a framework based on the discourse approach to analyze intercultural communication problems in multinational organizations. The paper also aims to suggest solutions to these problems by designing support in computer‐mediated communication. Design/methodology/approach – The paper uses qualitative methodology to discover communication problems and strategies as they are used by employees in a multinational organization. Findings – Communication problems and strategies were associated with differences between communicators at three levels of discourse: different assumptions about communication; different ways of structuring information and differences in style. Research limitations/implications – The implementation of the suggested tools introduces potential sensitivities that need to be considered. Originality/value – The paper highlights how to apply the discourse approach to the analysis of intercultural communication problems and suggests several implementations of computer‐mediated communication mechanisms and techniques that can effectively mitigate communication problems in multinational organizations.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Jul 25, 2008

Keywords: Communication; Organizational culture; Multinational companies

References

  • Cultural influence on relationship cultivation strategies: multinational companies in China
    Hung, C.F.
  • Strategic orientation and top management attention to control systems
    Simons, R.

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