Communication, like quality or professionalism, is one of those words that is constantly bandied around without ever being properly considered they are universally considered to be a good thing, the motherhood and apple pie concepts of modern management. By the same token any publication that is designed to help managers, especially managers of NHS Trusts to improve their communication skills must also be considered to be a good idea and of benefit to managers. Whether this slim guide, however, is the best way to achieve better communications for NHS Trusts is debatable. The stated aim of the publication is to provide a short but comprehensive overview of modern communications principles and practice and to show how these can be applied to NHS Trust management. It would be more accurate to say that this is a short guide to the different terms used to describe communications. This booklet does not provide any real practical guidance on how to apply these techniques in the NHS, or perhaps more importantly, any strategic direction for Trusts which want to improve their communications.
Journal of Communication Management – Emerald Publishing
Published: Apr 1, 1997
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera