Dimensions of internationalisation of manufacturing firms in the apparel industry

Dimensions of internationalisation of manufacturing firms in the apparel industry The economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to export. Studies the dimensions of internationalisation of those firms. A modified version of Welch and Luostarinen’s model is used as it provides a broad framework to study internationalisation. Five case studies of small to medium‐sized manufacturing firms provide an overview of the dimensions of internationalisation and propose that a firm can be more internationalised in some dimensions than in others. Psychological and geographical distance still plays an important role in a firm’s internationalisation. The study confirms that regional trading agreements and economic deregulation have expedited the internationalisation of firms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Dimensions of internationalisation of manufacturing firms in the apparel industry

European Journal of Marketing, Volume 33 (1/2): 22 – Feb 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569910249201
Publisher site
See Article on Publisher Site

Abstract

The economic deregulation, in 1984, in New Zealand was followed by an influx of cheap imports which most affected the apparel industry. Firms which wanted to survive decided to export. Studies the dimensions of internationalisation of those firms. A modified version of Welch and Luostarinen’s model is used as it provides a broad framework to study internationalisation. Five case studies of small to medium‐sized manufacturing firms provide an overview of the dimensions of internationalisation and propose that a firm can be more internationalised in some dimensions than in others. Psychological and geographical distance still plays an important role in a firm’s internationalisation. The study confirms that regional trading agreements and economic deregulation have expedited the internationalisation of firms.

Journal

European Journal of MarketingEmerald Publishing

Published: Feb 1, 1999

Keywords: Clothing industry; Export; Globalization; International marketing; Manufacturing industry; Small‐to‐medium‐sized enterprises

References

  • Growing the entrepreneurial firm: networking for international market development
    Coviello, N.E.; Munro, H.J.

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