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Digitalization of companies in international entrepreneurship and marketing

Digitalization of companies in international entrepreneurship and marketing Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.Design/methodology/approachThis paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.FindingsThis study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.Research limitations/implicationsThe results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.Practical implicationsThis research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.Originality/valueThis research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Digitalization of companies in international entrepreneurship and marketing

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0265-1335
DOI
10.1108/imr-04-2018-0129
Publisher site
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Abstract

Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.Design/methodology/approachThis paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies.FindingsThis study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets.Research limitations/implicationsThe results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities.Practical implicationsThis research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization.Originality/valueThis research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM.

Journal

International Marketing Review – Emerald Publishing

Published: Jul 3, 2020

Keywords: International marketing; Internationalization; Digitalization; Web; Born-digital; Value-chain

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