DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION

DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION Retailer internationalisation RI is lacking in detailed empiricalresearch. What is available ignores the critical factors important tothe success of retailers operating internationally. Consequently, thisexploratory study attempts to unearth various factors, labelledDifferential Firm Advantages DFA, vital to the smooth performance andcompetitive differentiation of international retail operations. Thenature and attributes of DFAs, with specific reference to retailing, arereviewed and subsequent survey results reveal certain DFAs can beregarded as prerequisites for retailers operating in internationalmarkets. The underlying structure of differential advantages is alsoexamined, giving the study a further unique dimension. Performance ininternational markets appears to depend upon the balanced integration ofvarious compatible DFAs. Indeed past experiences show certain UKbasedinternational retailers have had problems in achieving this equilibrium. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110002446
Publisher site
See Article on Publisher Site

Abstract

Retailer internationalisation RI is lacking in detailed empiricalresearch. What is available ignores the critical factors important tothe success of retailers operating internationally. Consequently, thisexploratory study attempts to unearth various factors, labelledDifferential Firm Advantages DFA, vital to the smooth performance andcompetitive differentiation of international retail operations. Thenature and attributes of DFAs, with specific reference to retailing, arereviewed and subsequent survey results reveal certain DFAs can beregarded as prerequisites for retailers operating in internationalmarkets. The underlying structure of differential advantages is alsoexamined, giving the study a further unique dimension. Performance ininternational markets appears to depend upon the balanced integration ofvarious compatible DFAs. Indeed past experiences show certain UKbasedinternational retailers have had problems in achieving this equilibrium.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Apr 1, 1991

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