Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience

Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience There is a lacuna of empirical research in the international marketing literature pertaining to problems and issues encountered by exporting firms, particularly in relation to the Western European context. In addressing this gap, reports the findings of an ethnocentric study, which focused on the problems confronting the ongoing export activities of indigenous Greek manufacturing firms within the trading sphere of the European Community. Examines specifically the extent to which there are significant differences in perceptions of exporting problems based on the organizational characteristics of firm size and export market experience. Tests two hypotheses, and identifies a number of such differences. Provides conclusions and implications, which furnish both managers and public policy makers with an awareness of scenarios where exporting problems may arise. Considers the research limitations, and also appends suggestions for avenues of future research on which these have some influence. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Differences in Perceptions of Exporting Problems Based on Firm Size and Export Market Experience

Loading next page...
 
/lp/emerald-publishing/differences-in-perceptions-of-exporting-problems-based-on-firm-size-SSYxTApFdk
Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569410062014
Publisher site
See Article on Publisher Site

Abstract

There is a lacuna of empirical research in the international marketing literature pertaining to problems and issues encountered by exporting firms, particularly in relation to the Western European context. In addressing this gap, reports the findings of an ethnocentric study, which focused on the problems confronting the ongoing export activities of indigenous Greek manufacturing firms within the trading sphere of the European Community. Examines specifically the extent to which there are significant differences in perceptions of exporting problems based on the organizational characteristics of firm size and export market experience. Tests two hypotheses, and identifies a number of such differences. Provides conclusions and implications, which furnish both managers and public policy makers with an awareness of scenarios where exporting problems may arise. Considers the research limitations, and also appends suggestions for avenues of future research on which these have some influence.

Journal

European Journal of MarketingEmerald Publishing

Published: May 1, 1994

Keywords: Export; Greece; International marketing; Medium‐sized business; Problem identification; Small firms

References

  • Factors Associated with Success in Exporting
    Tookey, D.A.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off